An integrated marketing campaign and professional photography for “Istikbal Turkish Furniture” Company - Sham Media
Integrated visual and marketing creativity by “Sham Media” for the “Istikbal Turkish Furniture” brand; It combines professional furniture photography, attractive social media designs, and video commercials to highlight the quality of Turkish design and enhance the brand’s digital presence.
Sham Media Company implemented a comprehensive advertising project for the leading brand Istikbal Turkish Furniture Company, aiming to highlight the diversity and elegance in their showrooms.
The work in its first phase was based on Professional product photography documenting the smallest details of modern living rooms with their modern colors, luxurious sofa sets, integrated bedrooms, and practical work offices. We were keen to employ architectural photography angles and natural, directed lighting of the halls to reflect the quality of materials, color harmony, and the aesthetic of Turkish interior design that meets various tastes.
To ensure that this quality reaches the target segment, we did not limit ourselves to static shots, but rather we created social media designs consistent with the brand’s visual identity, in addition to producing Illustrated commercials (promotional video) showcasing the flow of pieces and their real size within spaces that simulate reality.
This campaign demonstrates Sham Media's ability to employ the latest digital furniture marketing strategies, and transform silent displays into live interactive content that makes it easier for customers to make a purchasing decision, ensuring our customers competitive advantage and a noticeable increase in interaction rates.