Visual identity design (Hajj Latouf Furniture)
An integrated visual identity was designed for Furniture with the aim of enhancing the brand’s distinction in the furniture market. The work included designing a distinctive logo and choosing colors and fonts that reflect the luxury and comfort provided by the company's products. A visual user guide was developed to ensure the identity is clear and professional across all media.
At Sham Media, we are keen to design a visual identity that reflects the essence of the brand and contributes to enhancing its presence in the market. Our work includes designing a distinctive logo that expresses the company’s values and goals, in addition to choosing colors and fonts that ensure the identity is distinct and consistent across all platforms.
Our work begins with a comprehensive brand analysis, then we follow a scientific methodology to build a visual playbook that shows how to apply identity to labels, packaging, websites, and social media. We seek to provide innovative visual solutions that contribute to unifying brand messages and enhance audience interaction with them.
Through this process, we help companies achieve a strong presence that reflects the professionalism of their brand and makes it more distinctive among competitors.