Field marketing campaigns
Field marketing campaigns that build direct contact with your audience through events and promotion in strategic locations. We help you build a strong relationship with local customers and raise awareness of your brand effectively.
It is not enough for people to see your brand on a screen; many decisions are made face to face. Field campaigns bring your brand to its audience in the places where they are, which builds a stronger relationship and raises awareness in the local market. At Sham Media we design and run field campaigns that work together with your online campaigns.
What we offer
- Direct customer contact: field teams that talk to people in busy locations.
- Events and activities: openings, promotion days, competitions and product demonstrations.
- Promotional material: brochures, giveaways and samples.
- Outdoor advertising: banners, signs and promotional material in suitable locations.
- Documentation: we film the campaign and turn it into social media content.
- Evaluation: we follow the results and measure them after each phase.
How we work
- Understanding: we define the goal of the campaign (awareness, an opening, a seasonal offer), the audience and the area.
- Planning: we choose locations, timing, message, materials and budget.
- Preparation: we design the materials, prepare the team and arrange permits where needed.
- Delivery: we launch the campaign and follow it every day.
- Evaluation: we report what was achieved and what can be improved.
Who is it for?
Shops, restaurants, clinics, training centres and companies that are opening a new branch, launching a product or introducing themselves in their area.
Field and digital together
The best results come when the field campaign works together with digital advertising: people see your ad on their phones and then meet you in the street, or the other way round. We plan both together.
Common question
How do I know the result of a field campaign?
Before we start we agree clear indicators (such as visits, calls or orders during the campaign period) and measure them when it ends.